Okay, we all know that you have to build PR and have sweet backlinks to rank in Google right? Well, here is a great, inexpensive way to get great content related links to your site. Our strategy will be to deep link into our sub pages ( I call them my money pages).

Example: Our site is review site of digital cameras. Of course we need links to our homepage (these links can be from non related sites like travel sites or pet sites), but we really need links to point to our money pages that are topic related and have the buy it now button or add to shopping cart button on them.

Here’s the dealio: We are trying to sell the Canon Powershot 600 digital camera. Search on Google for Canon Powershot 600 and go to the results that are ranked 200-300. Find 20+ of those sites that have the best PR or have the better content and contact that webmaster for a link exchange or possibly a link buy. I’ve gotten most my links for free and have only had to pay a maximum of $50 once.

It’s a win-win situation: You win because you are pointing topic related links to your deep money pages; therefore, raising those pages in the serps and the webmaster you linked to gets a link that is also topic related. Google loves relevancy and those links are definitely relevant to your topic/content. MSN and Yahoo will love you just because it’s a link:)

Next subject: Site link structure!